Confluence Partners worked with IEG on the launch of their company and the NYSE announcement. IEG knew that a concept as complex and unfamiliar to Wall Street would require a PR firm with a deep grounding in financial and impact concepts to create a narrative that could be easily digested by journalists. Confluence stepped in to answer the call.
The novelty of the partnership and complexity of the venture created enormous communications challenges. Before any ink could be spilled by journalist, we first had to home IEG’s story to maximize receptivity on the buy-side and sell-side on Wall Street. Days and nights were then spent backgrounding journalists in some of the core concepts. We then helped the journalists translate the NYSE announcement stories that would resonate with their audiences.
The work paid off.
Announced at the NYSE at the height of the COVID-19 pandemic, our efforts garnered mainstream media and trade media coverage, including Bloomberg, Reuters, Fortune, ImpactAlpha, Impact Entrepreneur, Kiplinger, leading to IEG CEO Douglas Eger’s being featured on a number of podcasts including The Changemaker Series, hosted by Women of the World Endowment, and Impact Entrepreneur.
More importantly, the media coverage resulted in numerous in-bound inquiries from the buy-side, NGOS and governments seeking to protect their natural resources while creating new economic opportunity through the creation of NACs in their countries.
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